M.Abid Mehboob Headline

Monday, January 31, 2011

Broadcasting

Broadcasting is the distribution of audio and video content to a dispersed audience via radio, television, or other, often digital transmission media. Receiving parties may include the general public or a relatively large subset of thereof.
The original term broadcast referred to the literal sowing of seeds on farms by scattering them over a wide field.[1] It was first adopted by early radio engineers from the Midwestern United States to refer to the analogous dissemination of radio signals. Broadcasting forms a very large segment of the mass media. Broadcasting to a very narrow range of audience is called narrowcasting.


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Muhammad Abid Mehboob

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