M.Abid Mehboob Headline

Thursday, April 28, 2011

Feasibility analysis, product development & other aspects for introducing new products


Feasibility analysis, product development & other aspects for introducing new products

 

Once the product concepts have been tested, the next step is to conduct a market feasibility study. This study involves the following:
1. Estimation of demand in the target market at different price levels.
2. Forecasting sales based on demand estimation and competitive analysis.
3.Estimate the cost of serving the market segment, taking into account cost of transportation, warehousing, margins required by the trade to market the new product, promotion expenses and sales force cost(if additional sales force is required)
4.Based on the cost and anticipated sales revenue, calculate the break even price and the sales volume. Once the product concept is feasible, the firm now takes the concept to the next stage of product development.
·        Product Development
This is the stage where the product ideas now move from the concept and design boards to R&D and manufacturing for physical development. Both these departments should keep the customer feedback in mind while developing the physical version of the product. They must ensure that the product is easy and safe to use by an average customer. This becomes all the more important in durables and other industrial products where the user may not have the same level of knowledge and understanding as the R&D scientists.
After the product has been developed, it must be put through rigorous functional and consumer tests. Functional tests are performed under laboratory and field conditions to make sure the products deliver what they promise. Tire manufacturers conduct intensive stress tests to ensure that their tires perform under the most difficult conditions. Pharmaceutical companies conduct clinical trails before they give out the product to their medical representatives.
·        Test Marketing
The new product is now tested on four parameters: trial, first purchase, adoption (repeat purchase) frequency and the volume bought each time. In marketing research, a marketer has to be careful in avoiding pit falls.
On account of the risks involved in test marketing, most companies avoid it. But those who do test market know that it can yield valuable information about customers, dealers, marketing mix and strategy.

·        Commercialization
Once the test marketing is completed and the firm has favorable results, it is then ready to commercialize the product, or in other words, launch the new product. The launch plan must consider the following:
1. Timing
2.  Place.
3. Strategy
Company (Export), A Food and Beverage Company decided to launch Alphorns Mango fruit juice as its new product. They considered the mango fruit juice would be liked by all age groups and all income groups. Alphorns Mango was selected for the purpose of bottling the juice in bottles so that the consumer could drink the juice directly from the bottle with a straw. Mango juice from Alphonso was positioned as the tastiest mango juice as compared to other mangoes and also as a thirst quencher in summers.
The company selected Maaza to launch this product for the following distinctive reasons;
(a) Summer in Lahore is the worst with temperature shooting up above 450C .
(b) An average Lahore -ite consumes more fresh fruit juices than any other consumer in the country. That is the reason there are a lot of small and big fruit juice outlets in every nook and corner of Lahore street.
(c) Other fruit juice and soft drink competitors who were already catering to Lahore did not have enough strength for proper distribution.
Company decide to initially let Maaza (Mango juice) ride Piggy back on Shezan. Shezan was the most popular brand of soft drink well established in Lahore. Company launched the product in May 1986 when the summer heat started going up. The retailers showed resistance for Maaza. Company solved the problem by offering to take back unsold Maaza bottles. But they asked the retailers to take / keep certain number of Maaza bottles along with the Shezan bottles. The concerned sales person even helped retailers by storing appropriate number of Shezan and Maaza in their refrigerators / freezers.
After placing Maaza with the retailers Company came out with eye catching advertisements in Print and electronic media and catchy slogans on the Radio. This encouraged retailers to sell Maaza with more enthusiasm. Initially they offered Maaza to their friends, relatives and business associates. Because of good taste and thirst quenching properties it was liked by one and all. The demand for the product increased and the retailers started placing genuine orders for Maaza. The demand exceeded the capacity. Soon company increased the capacity and extended the product nationally.
So the launch plan must consider timing (whether the first to enter, or late to enter like Oneida or parallel entry with main competitor), place and strategy in terms of price, promotion, distribution, and product features. If Maaza was launched in the home town of Company that is Islamabad it would not have achieved that much success as Islamabad is not that hot nor do the people consume so much of fresh fruit juice as compared to Lahore
It is important for the marketing team to appreciate that every successful new product directly affects the company bottom line in a positive way. Consequently this affects its share price at the stock exchange and the stock holders of the company. Company brands are assets and they need to be nurtured and evaluated accordingly. This also enhances the value of the Brand. In short launching of a new product for a company precludes the enhancement of Brand value and Branding decisions.


We lunched almost 9 multinations Brand in Pakistan.

Contact us for all kinds of Business Feasibility, Marketing Plan, Target Audience, Advertising Plan, and Media Consultant.
E-mail:infomezgroup@gmail.com
Cell:+92 312 4700539   +92 333 4221998  +92 322 4747057
http://mabidmehboob.blogspot.com

Saturday, April 23, 2011

MAA (Great Mother)

Meri ammi ko bulaa de koi
Warna mujhko hi sulaa de koi

Mujhko bistar ki to aadat hi nahin
Apni godi main jhulaa de koi

Shayad aa jaayen wo rona sunkar
Mujh ko bewajah rulaa de koi

Mainey kaee roz se nahin khaya
Us mohabbat se khilaa de koi
Mujhko khwaahish nahin miley duniya
Mujhko ammi se milaa de koi…















Ye Kamyabian, Izzat Ye Naam Tum
Se Hai
Khuda Ne Jo Dya Hai Maqam Tum
Se Hai
Tumhary He Dam Se Hai Mery
Lahoo Main Khilty Gulab
Mery Wajood Ka Sara Nizam Tum
Se Hai
Jahan Jahan Hai Mery Dushmani
Sabab Main Hoon
Jahan Jahan Hai Mera Ehtram Tum
Se Hai
Kahan Bisat Jahan Aur Main
Kamsin Nadan
Ye Mery Jeet Ka Sab Ehtamam
Tum Se Hai.
‘Pyari MAAAA’














Mera Kaba Mujhe se Roth Gaya Ha
Apni good maein sulati thi maa
Peshani chum kar uthati thi maa
Abb sona uthna bhool gaya hai
Mera Kaba Mujhe se Roth Gaya Ha
Apny hathoon se khilati thi maa
Apny hatoon se sajati thi maa
Abb Khana sanwarna bhool gaye hai
Mera Kaba Mujhe se Roth Gaya Ha
Rab to ABID sath hai mere
Lakeen
Mera Kaba Mujhe se Roth Gaya Ha
Mera Kaba Mujhe se Roth Gaya Ha















Meri MAA
Seeny se laga k kaha kerti thi maa mujh ko
to laaal hai na sata mujh ko
pachtaye ga ik din jab main chali jaun gi
na chahty hue bhi akela choor jaun gi
zamana dikhaee ga garmi ki shiddat tujh ko
yaad kerke roye ga tu phir mujh ko
muddad se meri maa ne seeny se nahin lagaya a
ab so gayi khaak main jab kuch kehny ka waqt aya














  • Assalam alaikum 
        mere bhaiyo aur beheno Ghaur o fikar aur Yaad rakhna meri is Nazm ko

.
Jab Tu Paida Huwa Kitna Majboor Tha
Yeh Jahan Teri Sonch Se Bhi Dour Tha

Haath Paaon Bhi Tab Tere Apney Na Thay
Teri Ankhon Main Duniya Ke Sapney Na Thay

Tujh Ko Aata Sirf Rona Hi Tha
Doodh Pi Ke Kaam Tera Sona Hi Tha

Tujh Ko Chalna Sikhaya Tha Maa Ne Teri
Tujh Ko Dil Main Basaya Tha Maa Ne Teri

Maa Ke Saaye Main Parwaan Chadne Laga
Waqt Ke Sath Qad Tera Badne Laga

Dhirey Dhirey Tu Kadiyal Jawan Ho Gaya
Tujh Pe Saara Jahan Meharban Ho Gaya

Zor-E- Bazoo Pe Tu Baat Karne Laga
Khud Hi Sajney Laga Khud Sanwarney Laga

Ek Din Ek Ladki Tujhe Bhaa Gayei
Ban Ke Dulhan Woh Tere Ghar Agayei

Ab Faraayez Se Tu Door Hone Laga
Beej Nafrat Ka Khud Hi Tu Bolney Laga

Phir Tu Maa Baap Ko Bhi Bhulane Laga
Teer Baton Ke Phir Tu Chalane Laga

Baat Baat Pe Un Se Tu Ladne Laga
Qayda Ek Naya Tu Phir Padnay Laga

Yaad Kar Tujh Se Maa Ne Kaha Ek Din
Abb Humara Guzara Nahin Tere Bin

Sun Ke Yeh Baat Tu Tayesh Main Agaya
Tera Gussa Teri Aqal Ko Kha Gaya

Josh Main Aake Tu Ne Yeh Maa Se Kaha
Main Tha Khamosh Sab Dekhta Hi Raha

Aaj Kehta Hoon Peecha Mera Chor Do
Jo Hai Rishta Mera Tum Se Woh Tod Do

Jao Ja Ke Kahin Kaam Dhanda Karo
Log Marte Hain Tum Bhi Kahin Ja Maro

Bait Kar Aahen Bharti Thi Maa Raat Bhar
Inki Aahon Ka Tujh Par Howa Na Asar

Ek Din Baap Tera Chala Rooth Kar
Kaise Bikhri Thi Phir Teri Maa Toot Kar

Phir Woh Bhi Bas Kal Ko Bhulati Rahi
Zindagi Isko Har Roz Satati Rahi

Ek Din Maut Ko Bhi Taras Agaya
Iska Rona Bhi Taqdeer Ko Bha Gaya

Ashk Ankhon Main Thay Woh Rawana Huwi
Maut Ki Ek Hichki Bahana Huwi

Ek Sukoon Us Ke Chehre Pe Chaaney Laga
Phir Tu Mayyat Ko Uski Sajaney Laga

Muddatain Ho Gayi Aaj Booddha Hai Tu
Tooti Khatiya Pe Pada Bora Hai Tu

Tere Bacche Bhi Abb Tujh Se Dartey Nahi
Nafraten Hain, Muhabbat Woh Kartey Nahi

Dard Mein Tu Pukare Ke “O Meri Maa”
Tere Dam Se Hi Roshan The Dono Jahan

Waqt Chalta Rahta Hai Waqt Rukta Nahi
Toot Jata Hai Woh Jo Ke Jhukta Nahi

Bann Ke Ibrat Ka Tu Abb Nishaan Reh Gaya
Dhoondh Ab Zor Tera Kahan Reh Gaya

Tu Ahkaam-E-Rabbi Bhulata Raha
Apne Maan-Baap Ko Tu Satata Raha

Kaat Le Tu Wohi, Tu Ne Boya Tha Jo
Tujh Ko Kaise Miley Tu Ne Khoya Tha Jo

Yaad Kar Ke Gaya Daur, Tu Rone Laga
Kal Jo Tu Ne Kiya Aaj Phir Hone Laga

Maut Maange Tujhe Maut Aati Nahin
Maa Ki Surat Nigahon Se Jati Nahi

Tu Jo Khanse Tu Aulad Daantey Tujhe
Tu Hai Nasoor Sukh Kaun Baantey Tujhe

Maut Ayegi Tujh Ko Magar Waqt Par
Bann Hi Jaye Gi Qabar Teri Waqt Par

Qadar Maa Baap Ki Gar Koi Jaan Le
Apni Jannat Ko Duniya Main Pehchan Le

Aur Leyta Rahe Woh Badaun Ki Dua
Usi Ke Dono Jahan, Uska Haami Khuda

Yaad Rakhna Her Aulaad Is Baat Ko
Bhool Jana Na Rehmat Ki Barsat Ko


Friday, April 15, 2011

Contract Base Agreement for stabile the tv channel

12 Month to 24 Month Contract Base Agreement for stable and running with new upcoming Entertainment Television Channels included with.

Production and Technical facilities and Staff.

  Administration 
  • Director Adman
  • Assistant Adman
 Finance 
  • Accounted
 Production Team:
  • Director Program
  • Controller Program
  • Producers
  • Assistant Producers 
  • Directors
  • Assistant Director
  • Program Manager
  • D.O.P
  • Cameramen
  • Assistant Cameraman
  • Production Spot boys Runner
  • Editors
  • Assistant Editors
 Graphics Team
  • Art Director
  • Animator
  • Visualizer
  • Graphic Designer 
Technical
  • I.T In-charge
  • I.T Officer
  • Assistant
  • Electrician 
Broadcast Technical
  • Manager Broadcast
  • Broadcast Engineer
  • Assistant
  • Manager M.C.R
  • Transmission In-charge
  • Transmission officers (T.O)
  • Assistant Transmission officers (A.T.O)
Channel Marketing / Marketing Team / Transport / are not included.
Marketing and Transport is Channel owner's Responsibility.
For More Detail you can Contact us at:
Cell #
+923224747057
+923334221998
E-mails:
infomezgroup@gmail.com  
mam219@hotmail.com
mezgroup@yahoo.com

Muhammad Abid Mehboob




 





Broadcast Technical Operator TV

                           Broadcast Technical Operator TV


Sony’s latest XDCAM HD family member, the PMW-500, achieves exactly what I think a tapeless, shoulder-mount 2/3in. camcorder must deliver in 2010 at the brink of the large-sensor era: an integration of low weight and power consumption with high-performance sensors and long record times.

In fact the PMW-500 is a mash-up of an XDCAM Professional Disc series PDW-700/F800 front end (my PDW-F800 review here) and an XDCAM EX PMW-350 rear end (PMW-350 review here). It essentially outfits the short-bodied PMW-350—the 2/3-in. 3-CMOS XDCAM EX camcorder Sony introduced a year ago—with top-shelf, 1920×1080 progressive Power HAD FX CCD sensors and high-end compression from the Professional Disc format.

In other words, 50Mbps 4:2:2 MPEG-2 recorded to SxS cards for the first time.

As in case of the Professional Disc format, the PMW-500 uses MXF wrappers for clips captured to 50Mbps 4:2:2 MPEG-2 and 35Mbps 4:2:0 MPEG-2.

Alternatively, as in the case of EX camcorders like the PMW-EX1 and EX3, the PMW-500 also uses MP4 wrappers for clips captured to 35Mbps 4:2:0 MPEG-2 and HDV-equivalent 25Mbps 4:2:0.

Optional is MXF-wrapped SD video in the form of IMX 50Mbps 4:2:2 MPEG-2 and DVCAM, as well as MP4-wrapped DVCAM.

Like I said, a mash-up.

By eye, a PMW-500 is indistinguishable from a PMW-350. Body only (sans lens, viewfinder, mic, battery) weighs 7lbs. 15oz., hardly half a pound more than the lightweight PMW-350. While the PMW-500’s 29W power consumption (body only) exceeds the PMW-350’s 18W, it nevertheless marks a practical advance over the 40-watt average of the PDW-700/F800 series. Any way you slice it, impressive for a Full HD 3-CCD 2/3in. camcorder.

The PMW-500 incorporates all recent Sony pro camcorder capabilities, including standard 1080p and 720p frame rates, undercranking and overcranking, 15-second cache recording, time-lapse, slow shutter and frame accumulation, 2X focus magnification while shooting, Automatic Lens Aberration Compensation, glass ND filters with electronic CC filters for white balance, and the four HyperGamma curves common to all Sony CineAlta camcorders. Four channels of uncompressed 24-bit, 48kHz audio are provided.



The PMW-500’s dual SxS slots accept Sony’s just-introduced new generation of SxS-1 cards, featuring a 64GB card (SBS-64G1A, $900 list) that can capture 2 hours of 50Mbps HD422 MXF or 4 hours in 25Mbps mode. There’s also a new 32GB SxS-1 card (SBS-32G1A, $600).

Both new SxS-1 cards boast a 50-percent-faster 1.2Gbps maximum transfer speed compared to the 800Mbps of the blue SxS PRO and original SxS-1 cards. This may hasten on-location backups (other factors are involved, your mileage may vary).

They share the orange color of the earlier SxS-1 design but bear a distinctive red stripe on both their label and protective box. Note that with the exception of the recent PMW-320, earlier XDCAM EX camcorders will require firmware updates to use the new SxS-1 cards. A compatibility chart can be found here.


 Sony’s XDCAM HD422 PMW-500 is a racehorse disguised as a durable workhorse. Its base price of $27,900 (even B&H; I checked) is not the pocket change of an HDSLR, but its seasoned underlying technologies won’t be different a year from now either.


Video Editing Systems HP Six-core Z400




Those users considering an HP workstation now have four units to choose from: the top-of-the-line dual-processor Z800 and Z600, which both sport the fancy new case that HP introduced last year, and the less-expensive Z400 and Z200, both single-CPU computers that feature updated innards, but the legacy case from the older xw workstation line. The Z400 starts at $999 for a dual-core model, while the very small-form-factor Z200 starts at $699. In contrast, the Z600 starts at $1,829 and the Z800 at $2,109—both for single-processor systems—and scale much, much higher.
Because of disk requirements, for most serious producers, the purchase decision will come down to a comparison between the Z400 and either the Z600 or Z800. Last March and April, I reviewed the 3.33GHz dual-CPU 12/24-core version of the HP Z800. In this review, I'll compare a 3.33GHz single-CPU six/12-core Z400 to that system.



By six/12, I mean a system equipped with a 3.33GHz Intel Xeon W3680 CPU and six individual cores, each with Intel's Hyper-threading Technology (HTT), which adds much of the functionality of an extra core. When a multi-processor-aware program goes to work, it can use virtually all the power in those cores, as you can see in Figure 1, recorded during the Sorenson Squeeze testing that I detail below.
Just to round out the testbed description, as with the Z800, the system was running 64-bit Windows 7 with 24GB of RAM, plus the same Nvidia Quadro FX 4800 as the Z800. In a hot but not excessive configuration, expect the Z400 to cost between $4,500 and $5,000. To compute this, I configured 12GB of RAM and substituted the Nvidia Quadro FX 3800, which should suffice for efficient operation. I used 24GB and the FX 3800 to match the Z800's configuration, not because I thought this was necessary for optimum performance.
In terms of agenda, in this segment, I'll describe the Z400 a bit, briefly discuss the multiple CPU performance conundrum, and then share some Z400 and Z800 comparisons in the streaming encoding space. Next time out, I'll focus on the much more difficult issue of comparing editing and rendering performance in Adobe CS5, and present comparative stats from Rhozet Carbon Coder. Let's start with a look at the Z400.


Under the hood

If you or I were the Z400, we'd have a serious case of sibling envy, since mom and daddy HP spent all the big bucks making the Z600/Z800 look fabulous, and nothing on us. All this beauty is on the inside stuff can only go so far. As HP explains, using the legacy case for the Z400 was a cost consideration; to meet the price points, the company had to sacrifice the new design. So there's no convenient handles for moving the unit, no cool baffles on the inside, no case that snaps shut like a Mercedes sedan, no fine Corinthian leather. Just kidding on the last part—Z800 doesn't have it either, and I seriously date myself.
All that said, however, the unit is still quite serviceable. The side cover snaps off, exposing the bare-bones inner chassis that lets you swap out PC cards and hard drives without a screwdriver. Better run for your Phillips head if your power supply fails, though, since it doesn't slide out, unlike that of the Z600/Z800. Of course, how often does that happen?
Actually, while you get a sense of tactile satisfaction with the Z600/Z800 when swapping graphics cards, memory, and the like, getting to components in the Z400 is faster and simpler. Take of the side cover, and you have immediate access to most components, with only a simple cowling to remove to access memory.
The only significant day-to-day functional difference is that the Z400 is louder than the Z800, which uses the sophisticated inner cowling to cool more efficiently. It's not loud enough to be distracting, but if you're looking for a quiet computer for noise-sensitive applications, the Z400 isn't it.



The multiple-CPU performance conundrum

The Z800 has 12/24 3.33GHz cores, and the Z400 has six/12 3.33GHz cores, so the Z800 should be twice as fast, right? Well, that depends on the efficiency of the software program itself, and how you're using it. For example, in this issue, we're looking at streaming encoders, including the Windows debut of Telestream Episode Engine 6.
By way of background, with version 6, Episode ($495), Episode Pro ($995) and Episode Engine ($3,995) all have a unified interface. Among other differences, Episode can only encode files serially, while Episode Pro can encode two files simultaneously. Episode Engine, which I tested, can encode up to 24 jobs simultaneously, as you can see in Figure 3. Obviously, on a multiple-core computer, Episode Engine will be the most efficient if you're encoding multiple files, or a single file to multiple outputs


 Episode Engine also features Split and Stitch technology, which allows the encoder to break a single file into multiple pieces, encode the pieces, then stitch them back into a single file. This control is shown in Figure 4. If you're encoding a long file that Episode Engine can split into multiple components, multiple cores also helps.





 Let's see how these various capabilities translate into performance results, with Table 1 telling the tale. The first trial is a 6-minute DV file encoded into On2 Technologies' VP6 codec. With Split and Stitch technology enabled, the Z400 was 59 percent slower than the Z800. Without Split and Stitch, the difference dropped to less than 10 percent. If you're encoding single files and own Episode or Episode Pro, spending a lot more on the Z800 for large single-file encodes doesn't seem like a good investment.




Ditto for multiple-file encodes. Line three shows the comparative performance encoding 16 files to three formats each, for a total of 48 files. The Z400 was only 34 percent slower than the Z800, making the Z400 a very cost-effective encoding workstation if you have Episode Engine. With Episode and Episode Pro, you would expect the difference between the two systems to go way down, because Episode can only encode a single file at a time and Episode Pro two at a time. If you're buying a workstation to run either of these products, you might be better off with a much more affordable dual-core or quad-core solution.
If you do buy Episode Engine, or are considering it, rest assured that it will efficiently consume all the processor cores that you throw its way. You can see this in Figure 5, which shows Episode Engine flatlining all 24 cores of the HP Z800, which is very impressive. It may not be twice as fast as the Z400, but it's sufficiently faster that high-volume shops should consider Engine and a dual-CPU, 12/24-core system like the Z800.


Wednesday, April 13, 2011

Muhammad Abid Mehboob Technical Experience

Muhammad Abid Mehboob Technical Experience 


10-years High-end, Corporate Experience with In-depth Knowledge of Hardware & Software trouble shooting, Data Management, Graphics, Editing and Transmission’s System Maintenance.  And powerful internet browsing. I always look forward to meet the Challenging Tasks.


v     PROJECT MANAGEMENT


v     QUALITY ASSURANCE    


v     PLANING & DATA MANAGEMENT      


v     TEAM LEADERSHIP


v     SYSTEM MAINTENANCE


v     HAVING FULL KNOWLEDGE &COMMAND ON MCPC & SCPC OPERATING SYSTEMS.

Current Status
 

Manager M.C.R (Master Control Room) A-LITE TV




 
Experience



Producer - Director
Islamic,informatics.Documentaries Naat and Qirat Competition   




Technical Consultant
Networking, Graphics, Editing, and Broadcasting Software and Hardware’s Solutions. (Structure to Service)  






Consultant & Creative Director
Client satisfaction and Product Design for Advertise  
  1st Technical Head Also the Part of Lunching Team (Thailand Thai Teleport)
                          Controller Program    Leading all Production Team . TVCS-SHOWBIZ NEWS-ROADSHOWS-etc….      Program Manager (Lahore Station )              
Out Source Producer & Director Showbiz Countdown Program Page-3    
Technical Head (all over Transmission) One of the Pioneers of the TV Channel.               Responsible for hiring the staff of transmission    
In charge M.C.R (Master Control Room)
(With Additional Charge of Satellite Equipment Maintenance & Data Management)  
  Director Post Production
(With Additional Charge of Director Quality Assurance) 
31 March 2010 to 30 June 2010
Technical facilities
 
Provided Hardware and Software Module.
N.L.E Complete Systems  (hardware & Software Module)
Air Box- Title box For Transmission (Software Module)   
 
Provided Hardware and Software Module.
N.L.E Complete Systems  (hardware & Software Module)
Air Box- Title box For Transmission (Software Module)
                    System Montanans NLE-ART-TRANSMISSION 
 
Provided Hardware and Software Module.
N.L.E Complete Systems  (hardware & Software Module)
Air Box- Title box For Transmission (Software Module)
System Montanans NLE-ART-TRANSMISSION 
 Provided Hardware and Software Module.
N.L.E Complete Systems  (hardware & Software Module)
Air Box- Title box For Transmission (Software Module)
System Montanans NLE-ART-TRANSMISSION
 Muhammad Abid Mehboob E-mail; mam219@hotmail.com  infomezgroup@gmail.com +923224747057 +923334221998